Online Marketing 101: The Squidoo History

Squidoo is one of the common networking sites that serves as a free marketing tool where you can promote yourself, your products, or your services offered online. Or you can even use Squidoo just to let people know what your favorite color is. In Squidoo, sky is the limit!

arrowtemplate 2Seth Godin, the founder of Squidoo, believes that everyone is an expert of a certain thing. This is the reason why he created Squidoo to let people impart and disclose their expertise with others.

Squidoo is a social networking website which utilizes the idea of a “lens” as its major characteristic that allows the users to share their topic of choice. Godin explained that a lens used by the Squidoo users filters and shows relevant information.

Squidoo was established on 2005, when the group of founders initiated a beta-testing period on the month of October of that year. The group was consisted of Seth Godin, Megan Casey – Godin’s book editor— Heath Row, Corey Brown, and Gil Hildebrand, Jr.

Squidoo came out of beta testing after two months and attained 100,000 lenses within just the first six months.

Statistics revealed that Squidoo is in the top 500 most visited sites in the whole world, and is said to be in the top 300 most viewed in the United States alone. Studies showed that Squidoo have grown 91% in the year of 2008, and just this February 2009, Squidoo had already 900,000 hand-built lenses.

If you are an online marketer, then you are surely aware that Squidoo is a very common social networking site used by web-based entrepreneurs to promote their online business, brand themselves, and make money faster than expected.

You can create a simple webpage in Squidoo with no experience of design required. All you need to do is simply type the subject and information you wish to share and you will then have an instant webpage that will allow you to explore and make money on the World Wide Web.

But as a business owner, it is acceptable that you have a lot of things to consider and can’t manage everything at the same time. Hiring an online marketing assistant is the most practical strategy that is embraced by entrepreneurs today, giving them the freedom to use their precious time on more important things they should do, while rest assured that their online business is well-taken cared of.

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