Suggested Online Marketing Campaign
1. Website Preparation
- a. Website analysis and
- b. Top 10 competitors analysis
- c. Keyword research and long tailed keyword suggestions.
- d. Landing page identification and optimization
- e. Stats analysis and interpretation
2. On page optimization
- a. Search engine submission, sitemap setup, local places, G+ authorship
- b. Distribution of 100 maximum keywords and internal link building
- c. with maximum of 100 pages well distributed keywords
3. Internal Web 2.0 blog integration –
- a. Site or blog update with minimum of 2 posts per week.
- b. Minimum of 350 words consisting of text, image and video
4. Social media creation/integration
- a. using top 5 social media profiles,
- b. members harvesting and
- c. Social media regular updates.
5. Content Distribution – using not lower than 10 avenues
- a. Article distribution, blogging, document sharing, press releases, etc
- b. Required SEO, writer, graphics artist (optional) and video editor (optional)
- c. Use be everywhere principle on content distribution.
6. Traditional Link building
- a. Relevant commenting on travel sites
- b. Relevant forum participation on travel sites
- c. Local directory submission.
7. Free web 2.0 blogging with Google + Authority with periodic update
- a. Using Brand subdomain
- b. Using Place subdomain
- c. Using Travel blogger subdomain
8. Custom domain blogging – travel niche with periodic update
- a. Using place domain
- b. Using travel blogger domain
9. Reporting
- a. Bi monthly ranking report
- b. monthly stats analysis report
10. Others program (optional)
- a. Email list building – provides travel tips and travel packages signup
- b. Affiliate program – Offer affiliate program with travel bloggers
- c. Contest program – Sponsor prices from contest
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