Stats annual

Marketing Strategy

Annual report 2015Marketing Strategy

1. In Jan 2012, 2013, 2014 the traffic is average at 120k. However on 2015 we got 200k on the start of the year.

2. In the year 2014, the traffic are growing on the positive rate starting 120,000 in Jan then reached 200k on Oct. It is opposite on 2015 where we start with 200k and ended with 160k. Both traffic movement is due to major change in algorithm.

3. In short, the algorithm update on 2014 favored us while the update in 2016 against us. The site traffic is just maintained yet in reality, we should be growing.

3. Starting July 2015 untile Dec 2015, we maintained an average of 160k monthly.

4. If there are no change in algorithm in 2015, it is expected that we start the new year with 250k monthly.

5. In the 2nd tab of the excel file, you can see that our unique visitors monthly is 135k starting July untile Dec 2015

6. Our page views on average is 350k monthly. This is because the average for each visitors is just 2pages. It means regular visitors arrive in the homepage, click the latest post and never proceed to other post.

7. New visitors or those new to our site will likely click other post so we need to increase internal linking on related topic.

8. we should expect more traffic this year as our site is better now with mobile technology.

9. We need to increase visitors page per visits

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