General Online Marketing Plan for eCommerce and Company Websites

1. Campaign Objectives

• Define clear, measurable goals (e.g., increase website traffic by 30%, generate 200 new leads, boost product sales by 25%).

2. Target Audience

• Identify your target audience demographics (age, gender, location, interests).
• Create buyer personas to understand their needs and pain points.

3. Campaign Message

• Develop a compelling message that resonates with your audience.
• Ensure the message aligns with your brand values and campaign objectives

4. Channels and Tactics

• Social Media Marketing
  • Platforms: Facebook, Instagram, Twitter, LinkedIn.
  • Create engaging content (posts, stories, videos).
• Website preparation
  • a. Website analysis and
  • b. Top 10 competitors analysis
  • c. Keyword research and long tailed keyword suggestions.
  • d. Landing page identification and optimization
  • e. Stats analysis and interpretation
  • on page optimization
    •  Search engine submission, sitemap setup, local places, G+ authorship
    •  Distribution of 100 maximum keywords and internal link building
    •  with maximum of 100 pages well distributed keywords
  • Traditional Link building
    • a. Relevant commenting on travel sites
    • b. Relevant forum participation on travel sites
    • c. Local directory submission.

5. Email Marketing

• • Build a segmented email list.
  • Design a series of emails (announcements, educational content, promotions).

6. Content Marketing

• • Develop blog posts, infographics, and videos relevant to your audience.
  • Optimize content for SEO to enhance visibility.
  • a. Article distribution, blogging, document sharing, press releases, etc
  • b. Required SEO, writer, graphics artist (optional) and video editor (optional)
  • c. Use be everywhere principle on content distribution.

7. Paid Advertising

• • Use Google Ads and social media ads to reach a wider audience.
  • Implement retargeting ads to engage previous visitors.

8. Influencer Marketing

• • • Partner with influencers in your niche to extend your reach.

9. Timeline

• Create a detailed timeline for each phase of the campaign (planning, execution, evaluation).
• Set deadlines for content creation, ad launches, and email sends.

10. Budget

• Determine the budget for each channel and tactic.
• Allocate funds for paid advertising, content creation, and tools.

11. Metrics and KPIs

• Identify key performance indicators (KPIs) to measure success (click-through rates, conversion rates, ROI).
• Use tools like Google Analytics and social media insights to track performance.

12. Evaluation and Optimization

• Review campaign performance against objectives.
• Analyze data to identify strengths and areas for improvement.
• Adjust strategies based on feedback and results for future campaigns.