Top 5 free email marketing tools

Here are the top 5 free email marketing tools (2024) to grow your audience and boost engagement without breaking the bank:

1. Mailchimp (Free Plan)

• Best for: Small businesses & beginners.

• Key Features:
  ✔ 1,000 contacts/month
  ✔ 10,000 sends/month
  ✔ Drag-and-drop editor
  ✔ Basic automation (welcome emails)
  ✔ Pre-designed templates

• Limits: No A/B testing on free plan.

2. Brevo (formerly Sendinblue)

• Best for: E-commerce & transactional emails.

• Key Features:
  ✔ 300 emails/day (unlimited contacts)
  ✔ SMS marketing included
  ✔ Basic automation workflows
  ✔ CRM integration

• Limits: “Brevo” branding in footers.

3. MailerLite

• Best for: Content creators & bloggers.

• Key Features:
  ✔ 1,000 subscribers
  ✔ 12,000 emails/month
  ✔ Pop-up forms & landing pages
  ✔ Advanced automation (free tier)

• Limits: No A/B testing.

4. Moosend (Free Trial)

• Best for: E-commerce stores.

• Key Features:
  ✔ 1,000 subscribers (30-day free trial)
  ✔ Unlimited emails during trial
  ✔ Segmentation & personalization
  ✔ Abandoned cart automation

• Limits: Paid after trial.

5. Benchmark Email

• Best for: Small lists & nonprofits.

• Key Features:
  ✔ 250 contacts
  ✔ 14,000 emails/month
  ✔ Survey tools
  ✔ Google Analytics integration

Comparison Table

*30-day trial only