Identify Unique Selling Points (you)
What are the product benefits (you)
On-page SEO:
Site analysis and identify landing pages
Full keywords research, organization and distribution on product pages
Use keywords like “non-toxic candle,” “sustainable candle gift set,” “handcrafted soy wax candle.
Meta optimization and landing page integration of conversion factors
Product name do not have this formula brand/model + keywords + target + value or benefits +.
Implement cart abandonment reminders and vessel repurposing follow‑up (with educational content).
Product page lack of required minimum words for product descriptions.
Implement product reviews that accept photos.
- Maintain and optimize and update regularly Google Business Profile and Yelp listing
- Encourage customers to leave reviews with photos or stories. Via eCommerce, Email marketing tools and Social media
- Blog posts like “How to repurpose candle vessels,” “Eco-friendly gifting trends,” or “Scent layering tips.”
- Use user-submitted images to boost reputation
- Use how to, what are for intent or information targeted visitors
Paid Advertising & Remarketing
Set up Google shopping, Google Merchant, Google Manufacturer account. – need legal docs.
Setup product photos, Google shopping friendly product titles, images, descriptions
Setup Google free product listing
Setup Google local store listing – do you have local shops
Setup Search Brand campaign – for remarketing, brand searches and competitors targeting brand
Heavy promote landing pages during gift giving seasons.
Social Media AD Campaign:
Set up facebook eCommerce
Set up periodic Branding Ads on Instagram using image or reels. Do you have videos and reels
Geo-target campaign by cities, eco-friendly lifestyles, home decor interests.
Maximize remarketing opportunity using FB engagement – like campaign
Organic Social Media Strategy
- Join FB groups about gift, candles, decor, house improvement etc.
- Publish products on FB marketplace by location
- Visual platforms (Instagram, Pinterest):
- Post styled photos, eco-friendly packaging, and repurposed planters.
- Share short reels: candle-making, studio peek, vessel-to-planter conversion.
- User-generated content (UGC):
- Repost customers photo and feature their stories in Instagram Stories.
- Engagement & community:
- Respond promptly to comments and DMs. Host occasional gift giveaways or scent polls.
- Micro‑influencers:
- Partner with US-based home decor, wellness, and eco influencers
- Local collabs:
- Feature products in lifestyle shops or boutique gift stores.
- Partner with florists/garden stores on “planter reuse” promos.
- Content swaps:
- Exchange guest blog content with eco or design websites (e.g., “5 ways to elevate your eco home”).
- Solicit customer reviews:
- After purchase, request testimonials tied to real names and photos.
- Request review either on product page or Google business page/Trust Pilot/Yelp
- Feature content:
- Dedicate a post on the website and social posts to customer stories.
- KPIs:
- Website traffic
- Indexed page growth
- Keyword inventory increase
- SEO ranking improvements
- Ad conversion rates
- Social reach/engagement
- ROAS
- A/B Testing:
- Try different Ad headlines (“Clean + Ceramic Candle” vs “Gift That Grows”) and measure performance.
- Try different either product page or create landing pages to get local sense or interest related content.
