Ranking well in Google Shopping Ads (formerly Google Product Listing Ads) isn’t like ranking in search results – Google uses a combination of feed quality, bid strategy, and relevance to determine placement. To dominate the Shopping carousel, here’s what you need:
May i know your niche website?
What are your target country/states/cities?
Are you products have
1. Optimized and unique product title: Brand + Keyword + Features + Target + Intent (if possible)
2. Does the product have clean and lifestyle photos?
3. Complete with GTIN and MPN, sizes, variation etc.
4. Does your product have enough reviews? Does the review feed well on Googel Merchant?
5. Does the product listed in Google free listing?
6. Does the product listed on GBP
7. Does the product under free shipping and any discount promo we can include
8. Does the product frequently listed on Popular products? – Presence anywhere.
9. Does the shipping,return & warranty clearly seen on mobile?
10. Does all possible product FAQs presence on the page?
✅ 1. Optimize Your Product Feed (this is the #1 factor)
Google uses your product feed to decide when and where your ads appear. A high-quality feed = better relevance.
Titles:
Include brand, key features, and keywords customers search for.
Example:
❌ “Battery Isolator 12V”
✅ “Victron ArgoFET 200A 12V Battery Isolator for Dual Bank Charging”
Descriptions:
Add primary keywords naturally. Explain benefits first, then technical specs.
Include unique selling points: “near-zero voltage drop,” “IP67 waterproof,” etc.
Images:
High-res, clean background, show product in use if possible.
Don’t use watermarks or text overlays (Google rejects them).
GTIN/MPN/Brand:
Always provide Global Trade Item Numbers and Manufacturer Part Numbers if available. Missing identifiers lower ranking.
Price:
Competitive pricing is critical. Google prefers products with better value.
✅ 2. Improve Your Website/Feed Match
Google rewards feeds that perfectly match landing pages:
Match product titles, descriptions, and pricing in both places.
Make sure the product page loads fast and looks clean on mobile.
Use HTTPS and show clear shipping/returns info to build trust.
✅ 3. Nail Your Bidding Strategy
Your bid and budget decide how aggressively you compete.
Start with Manual CPC or Maximize Clicks to collect data.
Once you have conversions, switch to Target ROAS (return on ad spend) or Maximize Conversion Value.
Segment campaigns (high-margin products get higher bids).
✅ 4. Use Negative Keywords
Shopping campaigns don’t let you target keywords directly, but you can exclude bad traffic:
Example: Exclude “DIY,” “schematic,” or “cheap” if you sell premium battery isolators.
Analyze search terms in Google Ads and refine regularly.
✅ 5. Optimize for Reviews & Trust
Feed product ratings to Google (via Merchant Center or a review aggregator like Yotpo).
Display strong seller ratings (stars) to stand out.
✅ 6. Enable All Merchant Center Features
Set up free listings and enable Surfaces Across Google.
Upload shipping & tax info in Merchant Center.
Activate Dynamic Remarketing to recover visitors who didn’t buy.
🛠 Pro-Tip: Structure Smart Campaigns
Separate your campaigns:
✅ Best sellers (higher bids)
✅ Low-margin products (lower bids)
✅ Clearance items (special budget & urgency copy).Use Priority Levels (High/Medium/Low) to control which feed items show first.
🚀 Checklist for Higher Ranking
✅ Optimized feed (titles, GTIN, images, pricing)
✅ Competitive bids (especially for high-performing SKUs)
✅ Clean, mobile-friendly landing page
✅ Active Google reviews (product + seller ratings)
✅ Merchant Center errors resolved
✅ Negative keywords for irrelevant queries
Do you want me to:
Make a Google Shopping Feed optimization guide (step by step for your products)?
email me at jescobanas@gmail.com
