
Understanding the Difference Between Outbound Telemarketing and Inbound Telemarketing
Business process outsourcing (BPO) companies across the globe offer two major types of services. Depending on your business needs, you can either outsource inbound telemarketing solutions or outbound telemarketing services, or perhaps both. How does inbound telemarketing differ from outbound telemarketing? The first refers to calls received or initiated by customers. The second pertains to…