Google Ads Training in Cebu Outline:
Module 1: PPC-What is PPC?
-How does PPC work?
-PPC Goals
Module 2: Google AdWords-How targeting does Google Know Which Ads to Display?
-Important Factors in Search Ads
-Advantages of AdWords
Module 3: Bidding and Quality Score-Determine a Bid Strategy Based on Goals
-Types of Quality Score
Module 4: Quality Score Factors-Improving Quality Score
-How to Increase Quality Score?
Module 5: Keyword Match Types-How do keyword Match Types Work?
Module 6: Competitor Research-Introduction
-Tools
Module 7: Writing Adverts-Write Successful Text Ads
Module 8: Google Keyword Planner-Instructions Related to the Keyword Planner
-Filtering Keywords from your Keyword Plan
Module 9: Initiating an Ad Campaign-Stages for Initiating a Successful Ad Campaign
Module 10: Google AdWords Account-Steps are Followed for Creating a Google AdWords Account
Module 11: Ad Extensions-Introduction
-Categories of Ad Extensions
Module 12: Tracking Options-How does Tracking Work,?
-AdWords Conversion Tracking Options
-About URL options
Adwords Structure
Search Ad Campaign Setting
Network: Google search network
Loc: US
Lang; Eng
Audience: Power and Electrical Supplies
AI MAX
Asset optimization: Text customization and final URL expansion
Brand: none
Keywords: 177
Search term maching: Expanding your keywords with AI
Brand inclusion: 0
Location of interest: none
URL inclusion: no inclusions
ads” 1
Budget: 98.11 day
